4 Ways to Up Your LinkedIn Profile Views
The key of effective LinkedIn marketing is your profile, especially your profile summary. I like to think of your LinkedIn summary, your silent salesperson. Think of your headline (right underneath your photo) and your profile summary as a sales letter selling you, your products, your services. Just as any effective online sales letter will generate more sales if it gets more traffic, you’ll generate more business on LinkedIn in direct proportion to the number of profile views you get. So, one of your main marketing goals on LinkedIn should be to generate more views of your profile.
Here’s four ways you can do just that!
Write How to Articles
There are millions upon millions of searches on Google every day that begin with the words, “how to”! – “How To” articles have been proven to attract more eyeballs than other formats. Makes sense. At any given time, specially on this B2B networking site, we’re online to learn. By blogging on LinkedIn how to do something useful in their business or online, you’ll have a flood of traffic viewing your LinkedIn profile.
Use Shorter Titles for Your Content
Turns out shorter titles are much better for a variety of reasons. One, people don’t really read online, they scan. Two, a lot of people are looking at your content on their phones. Longer titles just don’t work that well on mobile devices.
Make Your Articles Easy to Read
Again, at least half of your viewers are looking at your article on their phones. While phones have gotten bigger in the past few years, they’re still not as big as a computer monitor screen. In addition, the ratio of height to width is completely different. Phones are more vertical. Computer monitors more horizontal. To that end, you need short paragraphs, short sentences, and fewer sentences in each paragraph. Make your content visually easy to read!
Use Other Social Media Platforms to Generate Traffic
Use other social media platforms, Facebook, Twitter, Instagram, Pinterest, to get more traffic to your LinkedIn blog articles. Then take that traffic off of LinkedIn and to your own blog, or even better to a squeeze page where you offer them a freebie in exchange for their valid email. This is a great way to build an audience of repeat readers and to expand your reach and influence!
Start implementing these tips and watch your traffic, optins, leads, and sales soar!